Once you start using AutoMato and activate your product portfolio, you customize your product’s keyword selections. AutoMato equips you with essential metrics to help amazon sellers to choose the best keywords for them.

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Key metrics:

‍Competitiveness Score - Compares your product’s price, reviews, and rating against competitors. A higher score suggests your product is more appealing, influencing which keywords to prioritize for better visibility.

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Organic Rank - Shows your product’s current organic search ranking. Strategically place lower-ranking keywords in prominent content areas to enhance visibility and potentially boost your ranking.

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Search Volume - Represents the frequency of searches for a keyword on Amazon. High search volume keywords are attractive but only include them if your product is competitively positioned.

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For new or underperforming products lacking organic rankings, focus on keywords with the highest competitiveness scores. This strategy enhances your chances of improving rankings and attracting traffic. If your keywords show low competitiveness, consider adjusting your pricing strategy to enhance attractiveness and gather more positive reviews.

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Amazon ContentBest Practices:

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• Prioritize placing lower-ranking keywords in the title to strengthen your position.
• Regularly review and update your keyword strategy every 6 weeks to optimize performance without negatively impacting rankings due to frequent changes.
• If initial changes worsen your seller rank, be patient. Amazon may temporarily adjust your traffic to recalibrate its ranking algorithm.

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