According to Amazon guidelines and convention, a product’s brand name is generally placed at the beginning of the product title. By default, AutoMato places a product's Amazon brand registry name as it appears in Amazon Brand Registry at the beginning of the product title. To change what brand name appears in the beginning of the title, use the Brand Name Alias feature to substitute any other brand name in place of the brand registry registered name. The most typical reasons for this change are:

• The brand registered brand name is too long and takes up too much space in the title thus reduces the title’s SEO value and Click through rate and the brand name needs to be shortened

• The registered brand name is that of a parent brand with brands under it and it is desirable to have the child brand to appear in the product Title

• Brand name is not necessary for a product and it would be better to hide it. This is most common for commodity products

Content Format Settings

Accessing the Feature

1. Start by locating the main navigation bar on the left side of the screen.

2. Click the "Settings" menu

3. Click on "Brand" option in the settings menu

4. Click Brand Management on the next screen

5. Find brand on the list and click on the edit ‘pencil’ icon or use the ‘Hide brand name’ toggle

6. Under the ‘Brand Alias’ input, input desired display brand name to appear in the beginning of listing’s title

Tip: If you are having trouble finding it brand alias management, use this link to navigate directly: https://app.automatoai.com/settings/brand-management —

Once selections are made, click the “Save” button on the bottom right of the screen. The content format settings will be applied account wide, standardizing how brand names are reflected in product titles. Note: If content has already been published and Content Format Settings, it will need to be updated on Amazon to appear to customers.