By default, AutoMato follows the overall brand voice of the original content. The brand voice feature offers the option to customize content generation by setting a unique 'Brand Voice' tailored to the brand. This guarantees that the generated content remains consistent with the brand's specific style and tone.
A 'Brand Voice' is a set of instructions that help AutoMato understand how a brand's product content should be written. Instructions can include but are not limited to: tone of speaker, humorous vs dry, customizing message to an audience, imperative voice, punctuation styles and even structure..
Accessing the Feature:
Locate the main navigation bar on the left side of the screen.
Click the 'Settings' menu.
Select the 'Brand' option in the settings menu.
On the next screen, click 'Brand Management.'
Find your brand on the list and click the edit 'pencil' icon.
Under 'Brand Voice Management,' enter up to 2000 characters to define and guide your brand voice. Use the provided examples as inspiration.
Examples:
Making the brand voice insert certain elements into bullet points in the beginning or end.
Brand Voice:
Start each section of content with an eye-catching, “Made to Stick” style statement, Be funny but informative and authoritative as a furniture and Ergonomics expert.
QUALITY FURNITURE - Roll into style! Our dining chairs with casters, straight from the Chromcraft Concord Collection, aren't just furniture. They're rolling dining chairs that scream 'I have impeccable taste and a keen eye for quality.'
You can use the brand voice to direct your writing style towards more colorful language that suits your audience.
Brand Voice:
This brand voice conveys refined elegance and creative sophistication, targeting a discerning audience that values luxury and artful design. The language is poetic and evocative, blending classic beauty with modern innovation. Descriptions focus on sensory experiences, highlighting textures, colors, and effects, while emphasizing exclusivity and quality. The tone is authoritative yet inviting, with a commitment to performance and attention to detail.
Example Bulletpoint Result:
GLAMPANELS - Elevate your beauty ritual with Leopara's GlamPanels, a makeup mirror that seamlessly adheres to any surface with the finesse of nanosuction technology. This mirror with lights empowers you to uphold your makeup routine wherever you may be, ensuring your visage always radiates perfection.
The sky is the limit! Be creative and experiment with different brand voices. It's highly recommended to test new brand voices by re-running product content each time a change is made to the brand voice.
Tip: Having trouble finding brand voice management? Use this link to navigate directly: https://app.automatoai.com/settings/brand-management —
Once selections have been made, click the 'Save' button at the bottom right of the screen. The content format settings will be applied across the account, ensuring the brand voice is consistently reflected in all generated content. Note: If old content has already been published, it will need to be republished on Amazon for the changes to be visible to customers.